Redesign Log

Documenting the process of redesigning my website


From the ground up

JANUARY 3 2020

After graduating last December, I knew it was time to transition my site from the academic to the professional. I wasn't sure of the best way to structure my site for any sort of user, much less a recruiter.

I began by cataloging unique site structures created by designers working in a wide variety of roles, from UX/UI to creative technologists. By the end of my research, I wanted to have an outline for a strong landing page, to decrease the number of clicks, and to create a space for cohesion.

Here are some of the hierarchies that fit my criteria:

Tobias Ahlin:
{Intro}
{Blog}
{Projects}
{Work}
{Say hi}

Austin McKinney:
{Intro}
{What I do}
{Featured work}
{Case Studies}
{Get in touch}

Norma:
{Info}
{Log}
{Projects}
{Events}
{Contact}

Lorenzo Cadamuro:
{About}
{Works}
{Publications}
{Get in touch}

Jon Yablonski:
{Info}
{Case studies}
{Featured articles}

Frank Chimero:
{About}
{Writing highlights}
{Blog posts}
{Work highlights}
{Elsewhere: socials}


In my research, I discovered excellent copywriting, intricate information architectures, and renewed confidence in my approach. After compiling some favorite examples, I took the same approach to my site, and this is what I first came up with:


Cody Hopper:
{Intro}
{Case Studies}
{Projects}
{Writings}
{Contact}


I took this outline, sought out feedback, and dedicated more time to slimming down the content and re-writing the headlines to sound more approachable. The result was this:


Cody Hopper:
{Hello! My name's Cody.}
{Latest projects}
{Recent articles}
{Let's get in touch.}


With this final site structure, I feel that I have achieved greater simplicity and cohesion. It was a huge improvement to the academic portfolio I graduated with, and one that I know can grow and change with my career.